Online Reputation Management
- Home
- Online Reputation Management
ONLINE REPUTATION MANAGEMENT
ZOOZ Digital Online Reputation Management or Online Profile Management service focuses upon brand, profile or image protection in the online space / environment (e.g. Google, Yahoo! and Bing). A form of risk management, Online Reputation Management prevents, repairs, monitors, mitigates and manages one of the most insidious forms of risk to business – damage to your brand name.
Protecting your online reputation extends to negative listings about core business offerings, current and potential employees (particularly executives), business partners and online images. Online reputation damage can take the form of flawed content or malicious information in an attempt to deliberately harm your brand. There are also times, however, when reputation harm can result from an honest mistake or factual information.
Whatever the situation, a negative listing appearing in the top rankings of search engines is detrimental and can potentially be extremely harmful. In most cases, customers, employers or investors are not concerned about truth or validity. They just accept the information.
Many businesses take the wait and see route – crossing their fingers, hoping that negative listings will automatically disappear from top rankings. The fact of the matter is they can remain highly ranked in search engines for years, being kept there by even more viewings.
It takes a concerted effort to remove negative listings from the top rankings. The best time to act is right now. Let ZOOZ Digital – the Online Reputation Management experts – provide a scenario where only positive listings are associated with your brand, business and people.
Online Reputation Management
Online Reputation Management is an essential activity for any business wanting to protect, repair, monitor and manage their brand in the online space. With exacting goals, objectives and outcomes, ZOOZ Digital safeguards your online brand, allowing you peace-of-mind and the freedom to concentrate on the ultimate goal or your business – sales.
Goals: Online Reputation Management
One of the most important components of managing an online brand, the goal of Online Reputation Management is to promote and emphasise a credible, positive brand representation across the entire Internet. Because online users typically only view the Top 20 listings in a search engine – at most – it is these that are focused upon and are at the centre of ORM.
Key Objectives: Online Reputation Management
- At its core, Online Reputation Management entails:
Strengthening and promoting your positive online image - Defending your brand from deceitful activities and persons / firms online
- Downplaying or removing negative listings / image online
Outcomes: Online Reputation Management
The results of a successful ORM campaign lead to:
- A positive reputation
- Building confidence in your brand
- Knowing that your brand is credible
- Knowing that your business is trustworthy
- Knowing that your business sells quality products and services
- Conveying the intended message to your target audience without obstacles
- Assisting in developing the emotional bond of your brand
- Assisting brand allegiance by providing only positive listings
- Assisting lead conversion (new and repeat business)
Online Reputation Management
Who can benefit from ZOOZ Digital ORM campaign?
Online Reputation Management is beneficial to any business or individual that promotes their brand in the online space. However, if your brand appears in the top listings of a search engine – particularly in the Top 20 – then ZOOZ Digital Online Reputation Management service is a “must have”. Often associated with negative comments or reviews from customers, harmful listings requiring ORM can be the result of:
- Slanderous campaigns by competitors
- Illegal activities that negatively impact your brand (such as trademark breaches)
- Factual information. Negative listings are not always associated with incorrect statements. They can also be truthful accounts, such as incidents that make their way into the public domain (e.g. court cases)
When should you begin an Online Reputation program?
The straightforward answer to this is – immediately.
If a negative listing(s) surrounding your brand, business or employee is in the top results of a search engine, you should act now.
Every minute you wait, can harm your reputation.
It is often thought that negative listings will organically disappear from the top search results within time. This presumption is wrong! What happens is that the top rankings are increasingly clicked on, contributing to earning that higher ranking. In effect, instead of moving out of the top rankings, the negative listing is experiencing what it needs to remain in the top position – more clicks and more views.
In many cases, our solution involves negative listings being pushed down in the rankings and replaced with positive listings. This task requires dedicated effort and knowledge of search engine policies and practice, n ot a wait and see approach.
Benefits of
Online Reputation Management
Each day, more and more information is uploaded online. Not all of it is in a positive light. Don’t be one of those businesses that goes to great efforts, achieving top rankings in search engines, only to be let down by negative listings.
ORM is not just about protecting or safeguarding a brand name and its core business offerings, it also extends to employees, partners and images – essentially any element online that can harm a business. It’s also critical to note that online listings are used in a variety of ways:
- By prospects to purchase products and services
- By prospects to conduct research on a business, product or service
- By potential investors conducting due diligence
- By media to gather information for stories
- By potential employees for recruitment purposes
Consequently, a negative listing has the potential to do untold harm.
Don’t let your business-prospect relationship fail before it even begins, shattering the trust a prospect has in the quality of your products / service, your integrity as an individual or business and your credibility.
Online Reputation Management or Online Profile Management provides an array of benefits to business, including:
ORM conveys your best story
Online Reputation Management guarantees that the intended message about a product, service, business, brand or profile is conveyed. It allows the best story to be told online, no obstacles. Prospects are met with positive, good news stories.
ORM removes negative and irrelevant listings from top rankings
Apart from removing negative listings from top rankings, irrelevant content is also downplayed or removed, freeing up room for positive listings surrounding keywords in your online business space.
ORM is cost-effective
Online Reputation Management costs business considerably less than the expenses associated with online reputation harm. That is, the fees incurred to manage a profile or brand online are significantly lower than the costs associated with a lack of trust by customers, stress and pain suffered by business owners / operators, loss of business ; and , loss of sales.
ORM promotes positive digital word-of-mouth
Digital word-of-mouth, under perfect conditions, is like wildfire. The viral nature of the Internet, and level of participation online, has combined to make it a powerful tool in getting the message out about your products, services, expertise and brand. However, when this message is tainted by a negative listing, the effects can be devastating. Online Reputation Management ensures this digital word-of-mouth is positive. ZOOZ Digital monitors the buzz and informs clients of what it means for their business.
ORM provides control over Google rankings
The bedrock of ORM, search engine optimisation provides Google Top 10 management for keywords associated with your business, brand, product, service or profiles. Online search behaviour dictates that these Top 10 search engine results are the most viewed. Users are bombarded with these listings. If a negative listing is present, reputation harm results. By undertaking an ORM campaign, businesses are essentially taking back control over these Top 10 rankings.
What’s involved in ORM?
ZOOZ Digital employs only the most recent, state-of-the-art Online Reputation Management (ORM) techniques.
Our services have been providing clients with effective online reputation and online profile solutions for many years, allowing them to continue to put their best story and image forward.
Making that all-important, good first impression is what ORM is all about. And, with ZOOZ Digital ORM service, our clients do just that. Offering solutions for even the most serious of online reputation issues, ZOOZ Digital has a team of highly trained experts who advance positive listings, downplay or remove negative listings from the top ranking spots and provide ongoing monitoring and management.
ZOOZ Digital provides two main services in the online reputation field – that is, Online Reputation Repair and
Online Reputation Management.
Online Reputation Repair v. Online Reputation Management
- Online Reputation Repair – A reactive service, repair involves the application of techniques required to downplay or remove negative online listings that are harming the reputation of your business, brand, product, service or employee. Online Reputation Repair ensures those listings that tell a positive story are promoted in rank. This can also include the development of positive listings and might involve the creation of a micro website, links, blog, social media profile and other content.
- Online Reputation Management – This offers more of a preventative service, consisting of an initial
repair and monitoring provision. It means that once a negative listing is posted online, ZOOZ Digital is
able to instantly respond to the reputation matter. Once established, it becomes easier to stay on top of reputation issues.
Campaign Steps: Online Reputation Management
ZOOZ Digital customised ORM campaign involves a number of highly-skilled stages, including:
| Stage 1: Evaluation | This phase involves evaluation – discovering where, when and who is responsible for the negative listings. How harmful the listings are and the relevant keywords in use are also identified. |
Stage 2: Listing Identification & Planning | The next stage involves working with our client to ascertain an inventory of what is considered to be positive or negative. Following this identification, we provide clients with an action plan that is implemented to repair and manage negative listings. In specific instances, this stage might involve consulting with additional third parties (such as legal counsel). |
Stage 3: Task and Pricing Milestones | This ORM stage informs clients of our strategy, key milestones and fees. |
Stage 4: Repair Process &Reporting Updates | The actual repair process typically includes advancing positive listings, thereby pushing negative listings from the top rankings; consulting legal representation where necessary (e.g. copyright breaches) ; posting information and content; search engine optimisation ; and registering additional relevant domains. |
| Throughout the entire ORM campaign, ZOOZ Digital provides regular updates to its clients. | |
Stage 5: Continual Monitoring / Protection | The final stage in the ORM process is ZOOZ Digital ongoing monitoring service. This involves periodic evaluations, reporting updates and strategy modification where required. |
