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Why an Email Marketing Campaign?
Email Marketing is comparable to direct mail, printed newsletters, and magazine / newspaper advertisements in the physical world.
The fundamental difference between Email Marketing and advertising in the physical world, however, is the issue of permission – a major consideration of any such marketing program. Email Marketing campaigns are proven, powerful sales tools, obtaining real results in their own right. The problem is that many fail to achieve this.
Used correctly and targeted – the right content to the right people – Email Marketing can be a major player in achieving business goals.
In its broadest sense, Email Marketing includes every email that has ever been sent to a customer, prospective customer or public venue. Typically, however, it refers to:
- Sending direct promotional emails to attract new customers
- Sending direct promotional emails to persuade existing customers to buy again
- Sending emails designed to encourage customer loyalty and enhance the customer relationship
- Placing your marketing messages or advertisements in emails sent by other people
Benefits of an Email Marketing Campaign
Email Marketing is extremely popular because:
- Cost-Effectiveness. It is more cost-effective than most other forms of communication.
- Direct Contact. Email allows business to deliver messages directly to prospects, whereas prospects must come to your website’s message.
- Proven Results. Email marketing has proven very successful for those who conduct it the right way.